Emails that work for you

Meet the SoFlo team of emails


These emails have a variety of target audiences. Firstly, the gatekeepers to teacher email lists - curriculum leads, heads of department, and school district staff. SoFlo had received valuable feedback from 2024 Fellows that the Summer Institute was unlike any other professional development they’d attended, and it was important to include this in their messaging for 2025 onwards. However, they also had to avoid alienating helpful district employees if they were to disparage district-mandated professional development. The voice was adjusted accordingly for each audience, more deferential for districts, and more peer-to-peer for educators.

Introductory email to K-12 educators

Email to individual principals, citing personal contact

Eleanor Parks

Emmet Marsh

Monet Goode

Emmet Marsh

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make it stand out.

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